How To Improve All Aspects Of Article Marketing

Once you have come up with an article, you must get it online and get people to read it. This isn’t always simple. There are various options that can help you find a target audience for your content. Read on for great advice on the best way to find an audience.

Do not write a blog post and then walk away. Sometimes the conversations that can happen in the comments of a post can earn you more money than your main content. Readers are much more likely to return to a site where they can converse with the content provider. You will build trust and return visitors.

Be mindful of where you host your articles. Google recently changed its algorithm to penalize “low quality content farms.” Certain article hosting sites such as eHow and Squidoo, appear to have been affected. While article directories are a good supplementary source of back-links, host your articles on your own site if at all possible.

Be very personable when you write for your readers. It isn’t always necessary that you use words like “I” or “me”. But, you do want to come across to your readers as a real person. You need to take extra care to ensure that your readers understand that you aren’t just some company looking to profit. You are, but they need to see you in a softer light.

Research your writer. If you outsource your writing to another person, check up on them consistently. You need to be sure that their writing is unique and original. Use a search engine to check out pieces of their work, as you do not want to include your name on something copied or unoriginal.

Work on your word count. A good article should not be too long to be entertaining, or too short to be informative. Different article directories want different sized articles as well. Most look for articles between three hundred to eight hundred words, so if you consistently stick with five hundred, you should be fine.

Be a seamless streamer. Every article should have a call to action at the end of it, but many times they are far too obvious. Your article should flow directly into the call to action without your readers ever realizing it is happening. Practice doing this until it becomes natural for you.

Be sure to prepare a new resource box for each article and vary your links. It is important that you have back-links to the pages you want to promote. If you submit your articles to directories, the resource box is of the utmost importance. If you submit your articles to blog networks your anchor text links are most important. If you use the same resource boxes and back-links for all your articles, they will not appear unique to search engines.

Including pictures or images with your article is a great way to attract more attention. Readers love to have a visual accompaniment to the text they are reading. Be sure that the image you are using is one that you have permission to use, however, and host your images on your own account instead of hotlinking.

Giving your readers exactly what they want is a great way to increase your traffic and sales in article marketing. Take the necessary time to figure out your niche audience. Once you realize what they want, make sure that you’re constantly working to deliver it to them. Stay sharp and focused and on point.

Make your article title contain an immediate promise to your reader. People are always looking for information to solve a problem. If you add “5 ways to fix (insert problem), your article will grab much more traffic than a less action-oriented title. Let readers know you have information they want, and all they have to do is read through your article to get it.

Get some emotion into your article. Write a compelling title that evokes happiness, anger, sadness, or another emotion that draws them into reading your article. People don’t want to be bored! Find a way to attach emotion to your message — make it personal, and people will read it and identify.

A good article marketing tip is to put our articles consistently. Readers will get annoyed if they’re following your articles and you’re being inconsistent. Try to shoot for at least four articles a week. This will keep your readers happy and it will help insure your success.

Set up a suggestion box on your website for topics that your regular readers might want to see. Encourage regular visitors to your website to submit requests. Then you can fulfill their curiosity by writing articles on their chosen topics yourself or hiring good writers to provide diversity to your website. Your responsiveness will encourage your readers and customers to stay loyal to you and your product or service.

Your article title is the first thing a reader sees and is vitally important to your article’s success. Your title should grab the readers’ attention and let them know what your article is about. You want the title to be interesting enough to encourage people to continue reading and click through to your website.

Only submit your articles to the top 10 article marketing sites. This gives you the most bang for your buck. These directories will give you the best traffic from your links. You will also get the highest amount of traffic from these sites. Website owners also look on these sites to find content for their own sites.

Write your articles using keywords with less competition. This gives you a much better chance of hitting the first page of Google with these articles. If you use more popular keywords, your articles might never make it to the first few pages of Google results, meaning you won’t get much traffic at all.

As was stated earlier, you not only need the article, you need the readers to be able to find what you have written. Finding this readership may feel difficult at first, but with time and practice, it becomes much easier. Use the information you learned here, and you can grow your audience.

8 Comments

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